CRE Solutions
Data analytics team, Kitchener-Waterloo
Marketing site for a Kitchener-Waterloo data analytics team serving small and mid-sized businesses. Positions the practice around 'Creative Resolution Engineering' with a team-based voice, animated approach steps, and a working contact loop.
What we did, how we did it, and what changed.
A Kitchener-Waterloo data analytics team serving small and mid-sized businesses needed a marketing site that spoke to owner-operators, not analysts. The pitch had to be team-based, disciplined, and free of the usual analytics-jargon dashboards that promise everything and deliver a login page.
Ground-up Next.js 15 App Router build with a Manrope + IBM Plex Mono type system and a warm tangerine + slate palette. Positioning framed the practice as "Creative Resolution Engineering" — a team that solves the question, not just the ticket. Animated approach steps, a Resend contact loop with server-action validation, ProfessionalService JSON-LD for entity recognition, and Vercel Speed Insights wired on day one.
Live at cre-sols.vercel.app with a proper production launch pending the cresolutions.net DNS cutover. Focus-visible outlines, a mobile-menu keyboard trap, and a honeypot-hardened contact form all pass. Founder Sukhraj Singh is featured with a monogram treatment while a proper headshot is commissioned.