Field notes
Read what we're thinking.
Short, practical writing on the work: SEO, AI, brand, data. Things we figured out and want to pass on, without the filler.
Featured ·
The website is the handover
Rebuilding a family-owned distributor's site after new ownership is less a design brief and more a handover ceremony. What the site says about the transition is often what the town reads first.
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№ 02
A logo built for the dark
The reversed variant of a brand mark is not an afterthought. It belongs in the delivered kit alongside the primary lockup, sized and coloured for every surface the brand will actually live on.
№ 03
Product cards that don't drift
A small engineering discipline that separates a considered product page from one that is almost right: pinning the card dimensions so nothing wobbles when content varies.